I like to think of them as a semi-private office with really low rent.
But sometimes, my “landlords” get in a little over their heads. You see, I’m a new convert to the wonderful Americano. Simple, light, and just the right amount of jolt. Now, if you’re unfamiliar with this wonderful coffee shop specialty, let me explain. The Americano consists of a double shot of espresso with water instead of milk, and optional milk and sugar (which I indulge in).
Based on my calculation, the Americano should cost no more than an Espresso – maybe a bit more for the “effort”, but definitely not the price of a cappuccino, which has the addition of being an entire cup of heated milk. However, lately, I’ve been ordering Americanos that cost just as much as their frothy counterparts. What’s more, if I ask for it cold, well that’s just a whole new pricing model that’s called “the customer will never realize the difference”.
Let me explain by example. The standard cappuccino costs 12 shekels, and an Americano about 10. Ask for a cold Americano and you should get charged no more than 11. However, my most recent coffee shop (which charges 12 shekels for the HOT variety – already thievery) thinks that asking for something COLD justifies a 16 shekel price tag! As if!
16 shekels for a shot of espresso and a glass of water!
And therein lies the hack. Today, I requested:
- 1 cup of cold water – free!
- 1 double shot of espresso – 10 shekels
- a bit of cold milk on the side – free
Add in the free sugar packets on the table, stir, and there you have it…my very own COLD Americano for no more than 10 shekels (+ tip).
Bite me, Cafe Cafe.